PERUVIAN SADVERTISEMENTS

hundreds of women disappear in Peru every day and nobody does anything to stop this reality, that’s why Alicorp, a brand that had always shown the reality of Peruvian women on its TV spots, decided to change that by showing this reality as it is: without women.

how? We shuffled both versions in the commercial breaks of the main Peruvian TV channels, so people could finally notice the problem