THE GUARDIAN TOAD
The brand mascot of Peru's number 1 insecticide is brought to life to join all Peruvians in the fight against dengue in the year with the highest number of infections in its history.
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2x Gold + 1x Shortlist - White Square 2024
1x Silver - El Sol 2024
1x Finalist - London International Awards 2024
2x Shortlist - New York Festivals 2024
5x Shortlist - Ideas Awards 2024
Top 2 Best Interactive - BestAdsOnTV (June 2024)
CONCEPT TESTS
We carried out proof-of-concept tests for approximately two months to determine the best agitation mechanism and its effectiveness in extreme endemic areas.
PRELIMINARY SKETCHES & Design
3D MODELING
bringing Sapolio's GuardianToad to life
USE OF SOLAR ENERGY
We placed a solar cell on the back of the toad, so that it can have continuous autonomous movement without the need for batteries or electricity, since most of these areas do not have this service.
THe result
The Guardian Toad is able to protect any surface with a 92% of effectiveness against the Aedes Aegypti.
